Our Scientific Foundation

OOSH is formulated at the intersection of neuroscience, physiology, and performance nutrition. Every ingredient is selected based on clinical evidence, dosage efficacy, and physiological synergy — to support hydration, cognitive function, and physical endurance in a single formulation.

This page outlines the mechanisms and rationale behind our active ingredients.

Mechanism-Oriented Design

We are launching with our Hydration + Focus electrolyte formulation combining nootropic and electrolyte components in evidence-backed ratios to support dual performance domains:

  • Neurological Function via Citicoline and Rhodiola Rosea
  • Hydration and Electrolyte Transport via Sodium, Potassium, and Magnesium

Each compound is present in physiologically effective doses, as verified by existing human data.

Core Functional Ingredients

  • Electrolytes

    Sodium, potassium, magnesium, and calcium work together to maintain fluid balance, nerve conduction, and muscle function. These minerals are critical for endurance, recovery, and cellular communication.

  • Nootropic Agents

    Cognizin® Citicoline and Rhodiola Rosea are included at clinically substantiated doses to support memory, focus, and stress resilience during cognitive and physical strain.

  • Micronutrient Synergy

    Zinc and magnesium contribute to hormonal health, energy metabolism, and neurological function — supporting both immediate performance and long-term recovery.

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Cognizin® Citicoline (300mg)

A clinically studied nootropic that enhances memory, attention, and brain energy metabolism. Citicoline increases phosphatidylcholine synthesis and supports neuronal membrane repair.

Rhodiola Rosea (50mg, 5:1 extract)

Adaptogen standardized to rosavins. Known to reduce fatigue, enhance mood, and improve cognitive performance under stress. Equivalent to 250mg raw root.

Sodium (494mg)

Regulates extracellular fluid volume, supports hydration via sodium-glucose co-transport, and aids in neural transmission and muscular endurance.

Potassium (203mg)

Maintains intracellular fluid balance, essential for muscle contraction, nerve signaling, and cardiovascular regulation. Supports electrolyte stability during intense output.

Di-Magnesium Malate (40mg elemental Mg)

Bioavailable magnesium bound to malic acid. Involved in ATP synthesis, neuromuscular relaxation, and over 300 enzymatic processes.

Calcium (33mg)

Required for nerve transmission, vascular contraction, and muscle function. Works alongside magnesium and potassium to maintain muscular coordination and fluid balance.

Zinc (3mg)

Contributes to cognitive function, immune defense, DNA synthesis, and testosterone regulation. Included at 30% of the daily requirement.